Sant Pere de Ribes.
Municipi Saludable

Branding & communication system

Sant Pere de Ribes is a town to the south of Barcelona which is also a popular summer destination for local tourists. The council wanted to promote healthiness and sustainability as a way to improve the quality of life of its residents and visitors. 

We designed a brand which puts a heart clearly at the centre of everything. To emphasise this message this heart replaces the letter B in the word “saludable” (tr. “healthy”) and the first two letters “sa” (tr. “in good health”) are highlighted. 

We also created a system of communication using this brand to be used across different formats and campaigns.