for Contrapunto Barcelona

The Meliá group has more than 300 hotels throughout the world. The relaunch of a reward scheme for returning guests required the design of a logo to be used on the loyalty cards, website and other promotional material. The logo uses a heart shaped letter to convey the warmth of the relationship between the guests and the company. This project was commissioned by Contrapunto Barcelona.

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Meliá Rewards Brand
Meliá Rewards Bag&Card
Meliá Rewards Cards
Meliá Rewards Box