LYRNI

LYRNI is an online tutoring startup from the Middle East which was born out of the pandemic. It connects students with the best teachers around the world. We helped them launch by designing their identity and their website.

We created a symbol, which is easily identified as a bookmark, to suggest saving the best tutors. A bright palette of colours was selected to convey freshness and fun and was complemented with the aspirational tagline  “Learn Thrive Excel”. Finally we chose images that showed that ultimately it’s the people that are at the heart of the business.