LMS manages the sales and distribution of media content and is primarily focused on supplying the airline industry with in-flight entertainment. They represent a variety of international production companies who originate a diverse catalogue of TV, film and documentary content.
The branding involved evolving their original name Library Media Solutions to the cleaner LMS. The new logo drives this change by putting the shape of a screen in the middle of these letters. This screen is transparent so that the video content playing in the background is visible through it to reinforce what they do: content is seen through LMS. The form of a screen is also used for section headings throughout the website which not only serves as a catalogue but also allows clients to access and view the content they might be interested in acquiring.