Beyond the pandemic, the food industry is facing two other big challenges: reducing wastage and guaranteeing food safety. Foodizon was born to address these needs by using technology to put sustainability at the heart of commercial kitchens.

We felt that their identity needed to be friendly and simple as well as conveying their professionalism. We developed a brand where the letters are in motion - like the constant movement of plates in a professional kitchen - which uses a colour palette that evokes ecology and the earth. To add a lighter touch to, we also created a fun family of characters to illustrate their infographic explaining the complete journey of food through a kitchen. Chefs, waiters, managers are all turned into elongated geometric figures who interact with the anthropomorphised foods because the interaction between humans and food is the core of Foodizon's business.




Cómo Design

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