Catering is an organic food company specializing in 0 km sustainable products for home consumption from pre-prepared dishes to artisans aperitifs, wines and cheeses. This family-run business started as a market stall and has over 40 years of experience in cultivating and sourcing high-quality foodstuffs. During the pandemic they decided to orientate themselves more towards the domestic market and needed a new brand identity to convey their focus on proximity, healthiness and well-being.
We developed the idea of the form of an egg to emphasize the wholesomeness of the ingredients and products the company uses and sells. Answering with the old question “Which came first the egg or the chicken?”, the communication takes the egg as what came first and from this origin the rest of the menu comes.